©Guilhem Canal
La Yegros is a native of Buenos Aires, and her parents are from Misiones, a province in the North East that draws its language from between Brazil and Paraguay. In this enclave, the porous borders of which lets foreign rhythms seep in, people play & dance to chamamé (a mixture of polka and Guarani music), carnavalito and sways their hips to Columbian cumbia.
These genres, bearing the hues of the Andean folklores, have then been put through the mill of Jamaican dancehall and electronic productions, thus composing a cocktail which recipe only La Yegros holds the rights.
Thus, having grown up in the suburbs of a cosmopolitan city, imbued with the rural traditions of the country, and based today between France and Argentina, La Yegros does not cheat with her identity, which is as composite as her music is.
La Yegros frees her high-tension temperament throughout the whole of Suelta, all the more so since the album presents original colours, while continuing its exploration of Northern folklores.
To previous influences like carnavalito and cumbia (from Magnetismo) we can now add the frantic rhythms of huayno and chamarrera, the Columbian sounds of Andean flutes as well as Middle Eastern ingredients, while the chamarrera is metamorphosed in order to conquer international dance floors.
We find atmospheres that are exhilarating, but far more as well, since with her music La Yegros also instils some poignant & melancholic emotions when she goes up the threadof her origins, she expresses her indignation, and even her anger, when she tackles social themes: most noticeably she calls on woman to demand the respect that they are owed, by uniting their voices to hers.
Both an Argentinian and a citizen of the world, La Yegros shows that she is an artist with beliefs, endowed with an acute conscience. Her freedom of tone propels this album to success, an album that is both more powerful and more sophisticated that their predecessors.
Finally, Suelta provides its author with the ammo for her future concerts, which can be expected to perpetuate the irresistible combination of ground-breaking styles and festive intentions.
Dubbed the queen of new cumbia, La Yegros is not about to abandon her throne.
PROMO : Clémence Amilhat
clemence@xrayproduction.com
+33(0) 6 64 66 63 34
BOOKING : François Guéritot (Ark Agency)
booking.ark@gmail.com
+33(0) 7 68 26 99 62
X-Ray Production est un label de musique indépendant à Paris constitué de 4 pôles: la production, l’édition, le spectacle et la vente en ligne (vinyles, cds, vêtements …).
Notre catalogue se compose de L’Entourloop, Manudigital, La Yegros, Asian Dub Foundation, The Architect et bien d’autres.
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