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Hailing from the New-York underground Hip-Hop scene, AFU-RA has sold more than 700,000 copies of its first 4 albums. Through these projects, he has collaborated with many artists such as Guru and DJ Premier but also Wu-Tang's RZA and GZA, Ky-Mani Marley, Saian Supa Crew ... to name a few. Over the years, the former member of the Gang Starr Foundation has created a style of his own: striking flows on militant and conscious lyrics and a visual universe inspired by martial arts.

AFU-RA comes back with the project "Urban Chemistry" mixing Hip-Hop, Reggae and Soul, produced by Digital Cut, to released on February 2020 on X-Ray Production.

“My music has always been an effort to unify people throughout the world,” the NYC native explains. “And I don't think there would be a better way to achieve this then by collaborating with artists from all over the world.” To prove his point, Afu enlisted the help of talented vocalists and emcees from just about everywhere. On the radio-friendly “Firetricity,” he trades vocals with living legend Sizzla (Jamaica) And on the aptly titled “Lyrics Fly,” Afu blacks out lyrically alongside French rap king Lord Kossity. But there are familiar collabos, too, like when he teams with fellow Gang Starr Foundation emcee, Big Shug for the album’s title track.

The globe-trotting continues from there, and it actually goes beyond just the songs on the record. Afu and Digital Cut, in collaboration with the brand Canna, actually travelled to 15 cities in eight different countries to film music videos for every track on Urban Chemistry.

Clémence Amilhat
+33(0) 6 64 66 63 34

Hugo Barale-Defrel
+33 6 60 33 70 37 

Théo Briand
+33(0) 6 23 09 18 75